Twitter’s Favorite Mayor.

America's Favorite MayorAs we have recently discussed the power of social media in politics citing Obama’s recent successes in the political front, there’s another, lesser known, candidate out there gaining political success in a similar fashion. You may or may not have heard of him, but his constituents have. Read the article below obtained from Mashable about his popularity on social media, and how he used that to drive his success. Pay attention to what the article cites as a reasoning for the closing gap between himself and the other candidate leading up the election. Do you agree with that cited “concern?” Why or why not? Is the social media usage necessarily a good thing in this case?

Article courtesy of


Cory Booker will soon have more constituents than Twitter followers.

The Democrat mayor of Newark, N.J., is headed to the U.S. Senate to represent nearly 9 million New Jersey residents after beating out Republican Steve Lonegan in a special election Wednesday. Despite gains by Lonegan in the polls leading up to the election, Booker is beating Lonegan 55% to 44%, with nearly all precincts reporting, according to the Associated Press. TheAP has projected that Booker will win the election.


Booker became a national figure well before being elected to the federal government largely because of his effective use of social media. With nearly 1.5 million followers, Booker is a sort of folk hero on Twitter — who posts about rescuing one of his Newark constituents from a burning apartment building and saving a freezing dog, among other things. 

Daring rescues may seem like a walk in the park to Booker compared to the challenges he’ll face as a senator.

Daring rescues may seem like a walk in the park to Booker compared to the challenges he’ll face as a senator. In the wake of a weeks-long government shutdown caused by partisan politics, Congress’ approval rating has dropped to 11%, which is nearly an all-time low according to Gallup.


Staying true to his reputation as a social media enthusiast, Booker first announced his intention to explore a Senate bid in aYouTube video late last year. He won the Democratic primaryfor the special election on Aug. 13, posting more than 100 times to Twitter, Facebook and Instagram throughout the day. He and his team were prolific with their social media posts during Wednesday’s election too, focusing mainly on tweets and retweets but not completely avoiding other networks.


Booker did not respond to our requests for comment regarding his social media usage during this campaign.

Though he was heavily favorited in the race, Booker’s lead in the polls narrowed to 10% leading up to election day, according to a recent poll that showed Booker lost favor among independent voters who were hesitant about his “motives in seeking higher office.”

Booker will take over for Republican Jeffrey Chiesa, who Gov. Chris Christie appointed to temporarily to fill the seat once held by Sen. Frank Lautenberg, who passed away on June 3. New Jersey hasn’t elected a Republican to the Senate since Clifford Case in 1972.

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  1. I think that social media has its place in politics. Booker has the right approach to use social media. The more times a person sees his name the more likely someone will vote for him. From a politician stand point that is a good thing. However, from a person who is about to start voting I do not want people to vote just because the person is popular on Twitter. There is a fine line between appropriate Twitter use and over using Twitter. Just posting that you saved a kitten is not overly helpful when I am at the polls. I would rather know you stance on important issues, which is difficult to sum up in 140 characters.

  2. I don’t agree with the cited concern and I do think his active social media usage and experience is a good thing. I think this because, as he post about different events and things that happen, it kind of shows his positive response to different situations and how he will act when something happens, or how he helps people. I think it shows that he can handle different situations it might not show a senate situation but, it shows how he handles problems overall, so I believe that it is a good thing and, I wouldn’t necesarrily worry about the cited concerns.

  3. I don’ t necessarily agree with the cited concern. Social media is a great tool to use in a campaign if it us used correctly. Cory Booker was using social media sites such as Twitter and Youtube to get his points across to his audience and basically, give them his whole agenda for Senate. For him, it’s just another way to communicate with the people to make sure they know what their getting into it, if they decide to elect him. I think in his case, using social media is a great thing for him to use if he plans to run for re-election.

  4. Social media is not necessarily a good thing in this case. It sounds like Booker is more concerned about what he posts on social media than his real job. This is a major concern as well as losing favor among independent voters who were hesitant about his “motives in seeking higher office.” I do believe that social media can play a positive role in politics if used properly. However, I do not believe that Booker is using social media in an appropriate way.

  5. I do not agree that there is reason for Booker to be concerned. I might agree if it appeared that he had a chance. But if his following fell from a respectable 55% to a measly 10%, there seems to be vary chance that he will come out on top. If that number does rise again, then I’ll understand the cause for concern. Daring actions might give a good appearance, but they do not necessarily make a person worthy of being the senator.

  6. I believe that it could be both good and bad for him to use social media. It would be a good thing because he is connecting with the people and you can ask him questions I think that’s a cool and good opportunity. The bad thing is that if he says one thing wrong that the people don’t like then he losses a lot of people so that’s the bad thing. I don’t think worrying about the cited concerns is necessary though.

  7. Social media has been credited with tipping the balance in many political elections of recent times. Whether or not people believe this is right, in the case of Chris Booker or even Barack Obama, it is the norm in the world today. For public representatives to have social media is their choice, and in all honesty, it is a great way for them to connect with their voters even if it is on the shallow level that sites provide. However, these are also outlets for completely unfiltered thoughts to come through very quickly, sometimes even damaging reputations. Overall, it all depends on how you use the tools at your disposal that matter, not the tools themselves.

  8. I believe Booker is on track with his social media usage but it can be so easy for him to slip up and say something he doesn’t mean or or something that he says completely out of emotion or excitement. We all know now that social media is being introduced or has already been integrated into politics and it really can swing an election either way and so I think that he should be really careful in posting comments or tweeting because what people see on social media can make a larger impact than something they may here because once it is on social media, it will be seen again and again. So once again, I believe social media is an incredibly useful asset but it can be harmful as well.

  9. I believe that social media can play a good part in politics. It is a great resource for politicians to use to get “closer” to their voters. It is convenient for both the voter and the politician, because all of the information is just clicks away. I think that Booker is using it in the right ways, and I think that he has great intentions. As he stated in the video we watched, if social media is just added to his “toolbox” without removing other tools and resources, it is a great advantage to have. Booker, along with other politicians, must be careful with social media, however, because as always, everyone is watching. One slip up could cost them an election. Social media is a great tool, if you’re careful.

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