Twitter the Key to Campaign Success?

romney_social_mediaArianna Huffington, of the Huffington Post, is quoted in Chapter 4 stating, ”If not for the Internet, Barack Obama would not be president or even the democratic nominee.” Arianna is hinting at the power of social media, and how Obama’s campaign leveraged that power in the election. The 2012 election was no different in that  BOTH candidates utilized social media to ramp up their campaign.

Now, one study is going as far as to say that social media, and Twitter in particular, is statistically significant in determining the success of a candidate. Watch the video at the link below, and tell me what you think? Do you believe this “study” is a snapshot in time, and will quickly fade from relevance, or do you think social media is going to play a heavier role in the political campaigns of the future? Why or why not? Is this a good thing? What are your thoughts?

Post today (10/8).



Posted in Interactive Media and tagged , , , , .


  1. “Twitter and Campaign Success”

    With Twitter’s (and other social media platform’s) rising popularity, it is becoming an even larger part of our lives. Young people, especially, use Twitter almost every day. During elections, people use Twitter as an outlet for their thoughts about campaigns. This can be a good and a bad thing. But, as the video stated “any tweet is a good tweet.” Popularity through tweeting is an easy way to reach enormous amounts of people at the click of a button. When politicians use their campaign time to reach out to voters via social media, it gives them the upper hand. Stating your campaign promises and ideas in 140 characters or less is an easy way to tell your voters exactly what you are going to do, without all the extra unnecessary information. I think that Twitter is something that politicians can use, and will be using for years to come. Twitter isn’t going “out of style” any time soon, and neither is the politicians’ need for votes. If it’s readily available, with billions of people watching, why not use it?

  2. I think that social media definitely enhances someone being elected because, it does reach a larger audience. I don’t think that determines it all together and, that if someone uses social media they will be automatically elected but, I do think it increases there chances. I think this because on Twitter it reaches a larger audience then people that just watch the campaigns, or people that just watch the news. It kind of appears in your feed if it’s retweeted or maybe a trend ,and then you get curious and read whats going on, and it can sway your opinion towards that person because, you learn something you may have never known before. I don’t think this is a bad thing at all I think it is a very positive thing because, if you wanna reach that younger audience like young adults in this generation isn’t technology the best way to go? You know there always checking there Twitter and you could possibly get many more votes that way, by reaching that younger audience. I definitely think political campaigns will take a bigger role in social media in the future. Now people who are running for any type of office will realize, maybe we should take this approach it seemed to have worked for this person and, they will follow along with it and, try to achieve the same level of success.

  3. I think there will be a lot more involvement with politicians on social media sites such as Twitter. I mean, they definitely saw the results from the Obama campaign and they obviously want to do what ever they can to try and win the votes of these people. It’s important, if they want the vote, to try and connect with the younger generations of voters because their not going to vote for some guy, stuck in the ways of of old. No, they want someone who will make changes in this country that will benefit them and this new age world. These politicians need to remain in the loop of issues that are affecting these younger generations and almost need to form a bond with them online in order to gain the vote and maybe keep it for more than one term.

  4. I think that Social Media will continue to play a role in elections. I think that it is both a positive and negative thing. As people my age start running for President and other offices social media will be used more because we are the generation that uses it. And before that, other people will start using it simply because it is the best way to get information to us because we use social media all the time. Social media could end up harming candidates especially if people start pulling up old, private tweets that are on controversial issues. We see it a lot with celebrities; it could be the same with candidates.
    I am not sure about the study that was conducted. I do not think that Twitter has to ability to predict the outcomes in elections. I think candidates will use Twitter more but I do not think that people will be able to determine who will win the election by the popularity on Twitter. The main issue that I have is that it does not matter if it is a popular comment or a negative comment. A tweet is a tweet they said. I think that as time progresses people will see that it needs to be a positive tweet. But then again sometimes it’s the “shock factor” or just people talking about them that gets people known. Elections are not popularity contests; at least they are not supposed to be. I think sometimes people forget about the Electoral College. Just because a candidate wins the popular vote does not mean that they will be placed into the position.

  5. Social media does play a role in political campaigns but I don’t think it completely determines the success of candidate. However, I do not think that this study will quickly fade from relevance. We are going in a direction that people are paying more and more attention to people on social media and letting that influence that person and things that happen in their life. This could be a good or bad thing under certain circumstances. Most people already use social media frequently and this is just going to continue in the future. Especially as “generation Y” continues to grow older and become more and more involved in the world, social media will become more involved in the world as well because our generation will make it that way. Therefore, it is a high chance that social media is going to play a heavier role in the political campaigns in the future, as well.

  6. I think that social media is going to play a heavier role in campaigning in the future because studies show that if your more active on social media then you’re more than likely to get elected. Social media is a big thing right now and if they want to get there name out there and reach out to the people then social media is the way to do it. The people who are running are reaching out to a ton of people who you may not be reaching out to if you weren’t campaigning on social media, so it would be a disadvantage if you weren’t campaigning on social media. I think this is a good thing that there campaigning on social media because it’s easier to follow how the election is going and seeing if there the type of person you want to vote for.

  7. “Twitter the key to campaign success?”

    The social media site Twitter has skyrocketed in popularity over the past few years, finding itself only second to Facebook. With so many people on a site, it could be easy to believe that they could be influenced by what they are reading. From a political standpoint, this means that if you want more votes, make more tweets! A recent study has shown that a whopping 93% of elections in the past year could be predicted by their popularity or status on Twitter.

    Some say that the only reason Barack Obama was elected president in 2008 was his use of social media. While it’s extremely doubtful this is the only reason, one can’t deny the importance of these tools in campaigns. For these candidates to reach the masses, especially younger generations, they need to get the information to us. This means using Twitter or Facebook as much as possible.

  8. I believe that this isn’t something that is going to fade. I mean think about it. Everyone who is able to vote and has any type of social media including twitter is most likely going to be tweeting about who they are pulling for in the election. I believe twitter is still pretty young and can only get bigger. I think that it will play an even larger part in political elections. We see it already with campaigns that take place on twitter right now. I don’t think this is necessarily a good or bad thing but I do know that it’s here and and it is growing. Lastly, I do believe that people are more likely to get into a political state of mind purely by using social media because it makes it more convenient and for young people it is presented on a platform that they use almost everyday.

  9. A substantially significant statistic is given in the video that suggests just how essential social media could be. It is clear to see that taking advantage of social media is very important, as the fact is if a candidate preforms more prominently on media pages, he will be profoundly more popular. This trend will most likely remain firm for a long time, but, like the ways of the past, will also most likely fall to something of greater appearance. Social media is being, will, and should continue to be used in all areas, as it has proven to be extremely beneficial, but will someday be replaced when the next method arrives.

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