Social Media Campaign Wrap-Up/Thoughts

With only one more day left for the semester, our social media campaign is all but over. Many of you noted some interesting details during the campaign when analyzing the Facebook Insights page.On the surface, it appears that the campaign flourished and then leveled off. It may have been for a lack incentive on our […]

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Product reviews…do you need a social component?

Qualman talks about social media being a major factor in the future of product purchasing  decisions. He claims that people are more apt to trust the opinions of those whom they know personally rather than strangers on the web. Today’s post is a two part question. One. what major flaw do you see with this […]

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Social Network Product Reviews…Will It Happen?

In the beginning of Chapter 5, Qualman is making reference and claims to a social network product review system and how that systems will replace conventional product purchase decisions. He then goes on to sat that there are two major hurdles in how quickly or effectively this new system will replace the old (refer to […]

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Marino vs. Booker…Differences?

Hopefully after watching the video on Corey Booker, and based on your (hopeful) response from Representative Marino, you should be able to note some differences, and maybe some similarities. Post a summary of your comparison between these two social media users.    

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Twitter the Key to Campaign Success?

Arianna Huffington, of the Huffington Post, is quoted in Chapter 4 stating, ”If not for the Internet, Barack Obama would not be president or even the democratic nominee.” Arianna is hinting at the power of social media, and how Obama’s campaign leveraged that power in the election. The 2012 election was no different in that […]

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Social Media Ad Campaigns…Adding Value.

Qualman discusses using social media marketing and adding value. Value to the consumer basically involves getting something out of the product or service that you individually value beyond the product itself. Apps are a great example of this. Qualman mentions the nike training app. People can download this by choice, and they are given a […]

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