Product reviews…do you need a social component?

Qualman talks about social media being a major factor in the future of product purchasing ┬ádecisions. He claims that people are more apt to trust the opinions of those whom they know personally rather than strangers on the web. Today’s post is a two part question. One. what major flaw do you see with this […]

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Social Plugins…What do they do for you?

Chapter 5 references the use of social media incorporation into existing sites and promotions to drive traffic and monitor consumer demand. Trip Advisor is mentioned as one of the major pioneers in this field, but remember…the book is over 5 years old. More and more major sites (Yahoo for instance) are incorporating social media logins, […]

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Social Network Product Reviews…Will It Happen?

In the beginning of Chapter 5, Qualman is making reference and claims to a social network product review system and how that systems will replace conventional product purchase decisions. He then goes on to sat that there are two major hurdles in how quickly or effectively this new system will replace the old (refer to […]

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Is your status defining you?

In Chapter 3, Qualman mentions that social media allows individuals to take real time inventories of their lives and assess what they’re doing day to day. Simply looking over a history of status updates, tweets, etc., can possibly paint a picture of not only how you’re living your life, but what impressions you are imparting […]

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