Chapter 5 references the use of social media incorporation into existing sites and promotions to drive traffic and monitor consumer demand. Trip Advisor is mentioned as one of the major pioneers in this field, but remember…the book is over 5 years old. More and more major sites (Yahoo for instance) are incorporating social media logins, or social plugins as they’re known. These plugins give you the ability to access site content and interact with the other users of the sites using your own social media account (G+, Facebook, Yahoo, Twitter, etc.,). Think about this system, and take a look at the infographic posted below. If you can, visit a site that incorporates some aspect of a social media login today before making your post.
Do you agree with these findings? Why or why not?
Post today (11/14) and post two responses before the end of class.