Social Plugins…What do they do for you?

Image Courtesy of http://farm5.staticflickr.com/4123/4769629556_17a4f9d572_z.jpg

Chapter 5 references the use of social media incorporation into existing sites and promotions to drive traffic and monitor consumer demand. Trip Advisor is mentioned as one of the major pioneers in this field, but remember…the book is over 5 years old. More and more major sites (Yahoo for instance) are incorporating social media logins, or social plugins as they’re known. These plugins give you the ability to access site content and interact with the other users of the sites using your own social media account (G+, Facebook, Yahoo, Twitter, etc.,). ┬áThink about this system, and take a look at the infographic posted below. If you can, visit a site that incorporates some aspect of a social media login today before making your post.

http://allfacebook.com/facebook-plugins-sticky_b74251

Do you agree with these findings? Why or why not?

Post today (11/14) and post two responses before the end of class.

Posted in Interactive Media and tagged , , , .

9 Comments

  1. I don’t necessarily agree with this. I think that when a person visits a website they go to that website because it catches there interest. People don’t go to a website and think, Oh! I can log in with Facebook and Twitter I’m going to use this more, although I will admit when I can comment on something on a particular website and I have to make a account I refrain from it because, I’m lazy and if I can use my facebook or twitter account and it doesn’t involve signing up or activating the account then yes I will use it. I don’t think plug ins necesarrily generate who comes to the website and stays I think its definitely more so who comments but not everyone has to comment on certain things for it to be considered that they had a “active visit” on the website. I think what it all comes down to is a persons interest even the layout of the website not so much the pluggins.

  2. I think that these findings are pretty accurate. I find myself more inclined to use a site if I can login using a social media outlet that I already have an account on. Most of the time, I’ll admit, I’m pretty lazy when it comes to the internet. If I have to create an account, with the usual: enter your email address, create a password, enter your password again, please type in what these unrecognizable letters are (so they know I’m a real person?) and all that good stuff… I just leave the site. But, if I have the option of just logging in with twitter or facebook, I’m more likely to login and stay on that site. It’s a reasonable argument though, that this doesn’t even affect some people’s choice to stay on a site or not. If they just simply are not interested in the site’s message or goals, they won’t stay there. No matter the social media opportunities or not. But, if the site interests me, and I can login or post comments easily, I’m more likely to use it.

  3. Facebook is everywhere. Even other websites! If I had a nickel for every time that I got on a site asking me to login under my Facebook account…A recent study states that people are 50% more likely to stay on a site longer if it features these plugins. While I can’t speak for everyone, personally, I have never logged in to one of these sites with my account. I have no need. Why do people need to see what I’m online shopping for? Why would they care? I can see how it could be an incentive though as some people are on insane information binges trying to get everyone to know every little detail of their lives. I, however, never have cared to.

  4. I do agree with most of these findings. I think that using a social media plug in to sign on to a website is more convenient to the person using it. I think it is easier for the person to make comments and/or share information to another site using a social media plug in. It is also more convenient to sign into a website using your Facebook information than having to re-enter your email and other information that the site requires. More and more people are using plugins to post reviews, find scholarships, and more.

  5. Facebook has made logging in with Facebook on to different sites is so easy now that people will stay longer when they long in becuase it does not take that much time. In some cases it is as easy as hitting a button. Many people do not want to take the time to create a another account so if they can just log in and post a comment. By allowing them to link accounts together it makes it faster to post comments so people are willing to spend more time and make comments on the site.

  6. I do agree that providing online visitors with a social plugin is a beneficial action. By the statistics shown in the infographic, it is clear that the sites that do offer plugins do both attract and hold on to more users than the sites that do not offer plugins. I know that I would be more likely to visit a site that a close, well-respected friend of mine has visited, and I am sure that this is the case for probably most people.

  7. I definitely agree with these “findings” because I personally would say that from experience I will usually stay on a site longer if I am able to interact more with it. When sites do this, people are more likely to stay on the site because they are basically logged into the site. I feel that because of the fact that so many people are starting to use Google Chrome and Internet explorer is saving user passwords that people are able to log in to these accounts on different websites much easier. People stay on these sites because they can access their accounts by simply clicking on “log in with facebook”, and the browser already has their log in credentials saved and ready for use.

  8. The article thinks that if you go onto a site and you use a social plugin where you go on to the site and sign in using for example yahoo or any social media site the person is more likely to stay on that website longer and go to different pages on that website. The article says that a person linked into a site using Facebook spends 50 percent more time on the site compared to someone who is not. I believe it makes the person spend more time on the site not necessarily because there looking at more information on the site but reading and responding to the other people who are linked in with a social media account. So I do believe that people spend more time on a website if there linked in with a social media account but it doesn’t mean that there going to go back to the site or that they are looking at the site while there on there longer than the person who is not linked in because they are probably to busy commenting and reading the comments because that is what it is for.

  9. I do agree with the article. If I’m on a site and I think that something is interesting and worth reading/watching, I’m going to want to share it with my friends on social media. So if a site already has it set up where I can just click a button and share it rather than copy the url into Facebook or twitter than I’m going to want to go to that site again to read articles or watch a video. For example: When I watch a Youtube video now, if I like a video enough to comment on it or like it, it also posts to my google+ account so my friends know I liked that video and then they can check it out.

Leave a Reply

Your email address will not be published.