In the beginning of Chapter 5, Qualman is making reference and claims to a social network product review system and how that systems will replace conventional product purchase decisions. He then goes on to sat that there are two major hurdles in how quickly or effectively this new system will replace the old (refer to Pg.79).
Take a look at those points made after reading through page 80. Post here and let me know your thoughts? Is this happening already? Will it ever happen? Why or why not?