We will be exploring parts of the design process further in the coming projects. We’ve spent a lot of time applying various design principles, color theory, and technical skill to our projects. It’s time to take a step back and focus on the process a designer will go through before we ever turn to our computers.
This project will involve you creating a logo for a mock company based on the design brief found here. You will develop four thumbnail sketches based on the requirements listed in the design brief. One of those designs (or components of multiple sketches) will then be moved on to the actual design phase. Upon completion of the logo, you will also develop an identity package that includes the following:
- Logo Guide
- Color Guide
- Typography Guide
- Business Card
- Coffee Cup
First, take a minute to read up on the importance of sketching in the design process here.
Then watch this short video, here (you will need me to login for you).
Finally, you will need to reference this video series, specifically, chapter 1 & 2 (you will need me to login for you).
Finally, you will need to download the following: