Qualman talks about social media being a major factor in the future of product purchasing decisions. He claims that people are more apt to trust the opinions of those whom they know personally rather than strangers on the web. Today’s post is a two part question.
One. what major flaw do you see with this argument? Do you feel this is where product purchasing is heading? Why or why not?
Secondly, when you are researching products to purchase, what type of reviews do you look for? How do you make sense of it all? What reviews do you tend to trust more than others?
**NEW**- Look through the product reviews of an item of your choice (use a variety of sites, or just one if you would like). Copy and past one review you would trust and one you would have trouble trusting, and tell me what about these reviews made you decide this. Post right in this thread.