Twitter the Key to Campaign Success?
Arianna Huffington, of the Huffington Post, is quoted in Chapter 4 stating, ”If not for the Internet, Barack Obama would not be president or even the democratic nominee.” Arianna is hinting at the power of social media, and how Obama’s campaign leveraged that power in the election. The 2012 election was no different in that […]More Info
Social Media…Politics and Reporting.
As we kick off our unit in politics, we will need to look at the role social media plays from several different angles, including the reporters themselves. The quick access to political commentary as it happens via social media has changed the way news is delivered. We have gone from a few select reporters bringing […]More Info
Social Media Ad Campaigns…Adding Value.
Qualman discusses using social media marketing and adding value. Value to the consumer basically involves getting something out of the product or service that you individually value beyond the product itself. Apps are a great example of this. Qualman mentions the nike training app. People can download this by choice, and they are given a […]More Info
Generation Y…Waste of Space or Our Bright Future?
If you’re sitting in my class reading this, you are part of Generation Y (some would fall into Z depending on the date of your birth). As am I (I just make the cut). There has been a lot discussion as this generation grows into “productive” members of society on whether their perceived self worth […]More Info
Online Dating/Tracking. Creepy or the future?
Qualman mentions the role social media is playing in today’s world. He expounds on the idea that many of the basic knowledge questions one would learn in the traditional dating scene are already known before the first face to face interaction. What if you actually knew more? What if dating sites tracked your activity to […]More Info
Is your status defining you?
In Chapter 3, Qualman mentions that social media allows individuals to take real time inventories of their lives and assess what they’re doing day to day. Simply looking over a history of status updates, tweets, etc., can possibly paint a picture of not only how you’re living your life, but what impressions you are imparting […]More Info
You knew it was coming. I’ve been talking about it in class for some time. The time has come, and we’re going to see who can take this challenge and run with it. One day without technology. Can you do it? We’re going over the assignment details in class, but for now, I would love […]More Info
Be More Heroic
To go along with our other discussion regarding a school’s decision to monitor student social media usage in an effort to curb cyber bullying, a non-profit has implemented a different approach. You can read about it here, but the trailer is worth the watch as well. What are your thoughts on this approach? Better […]More Info
Student Tracking. One School’s Solution to Cyberbullying.
As we’re discussing various issues revolving around proper social media usage and just how far parental involvement should go, we also need to address another issue. Cyber bullying. It’s a term, and phenomenon that has arisen strictly as a result of the internet. You may have been a victim or known someone who was, or […]More Info
Parents and Social Media. Clueless?
Chapter 2 discusses the idea of preventive behavior in both the business world as well as personal life. The idea of parental involvement and awareness with regard to their children’s social media usage is not new. However, just how involved should parents be in their child’s social media “world?” Can there be too much involvement? […]More Info